Cheers, London! Build Your Ideal Trip: Tower of London, Eye & More

The London Flex Pass puts you in control. Instead of paying for everything, you choose 2 to 7 attractions from our complete portfolio – including London icons like the Tower of London, Kensington Palace, and the London Eye.

The London Flex Pass is ideal for visitors who don't want to see everything – but want to see the right things. Instead of an all-inclusive ticket, the Flex Pass allows travellers to choose a set number of attractions from the complete London portfolio, including top sights. Travelling with a group? No problem – each pass holder can select different attractions, so everyone gets their ideal day out.

Whether it's a short city break, a return visit to London or a family trip with varied interests, the Flex Pass adapts to different travel styles. The 30-day validity period leaves plenty of room for spontaneous decisions, relaxed sightseeing and unexpected discoveries.

Thanks to the digital format, planning is easy and transparent. Reservations for high-demand attractions can be made in advance, ensuring availability, while many other experiences remain accessible without prior planning. The result: maximum flexibility, reliable planning and a fair price – all in one pass.